SEO Versus AI: Who Will Win the Battle?
Apprehensions about the relevance of SEO practices are topping the charts of concerns regarding the future of user engagement, with the advent of AI. It is however a visible reality that AI is moving itself to be having the potential to cancel out SEO, and its relevance in the world market.
But the real question, whether SEO services shall turn out to be totally insignificant, is being taken seriously even by the best SEO agency in India.
Arguments which hint at the total demise of SEO services in near future
AI and the multiplicity of the methods of automation that has been brought about as a part of the most latest digital development strongly hints at the fact that the SEO services are dead. Particularly, with the advent of Chat GPT, the SEO services have seemingly become a cakewalk.
- Chat GPT is proving to be highly instrumental in terms of the production of SEO friendly content.
- It is considered as the most friendly AI tool in terms of facilitating the most optimum selection of keywords.
- In matters of structuring the content with valuable input, and acceptable sentence structures, the role of Chat GPT is quite noteworthy.
These are the valuable contributions which AI tools like Chat GPT are making in order to make the process of content creation more convenient.
Arguments which assure that an SEO agency in India has a future
Irrespective of the benefits of the AI tools, they still cannot compensate for the human intervention that is required to communicate with the masses. In words of scholar Kate Crawford, “Artificial intelligence is neither artificial nor intelligent.”
- AI can act as a guide to the entire process of content creation, but can never be considered as a replacement for human creativity.
- The content generated from Chat GPT is based on the information that is already available in the Internet, but lacking an in depth analysis.
- The language intelligible to the human beings is highly nuanced as it takes into consideration certain kinds of emotions, something which is not possible for AI tools to replicate.
- Personalization of a particular content is something which relies entirely upon the human acumen, and for that the AI can provide some supporting roles, but cannot do it single handedly.
- Developments in the world are taking place at a rapid pace, hence, the human capacity to conduct in depth research and replicate that in their own words shall forever be honoured.
- The vocabulary, the diction, the narration, the presentation, the analysis, all of them involve the human effort, something which the AI tools cannot express adequately with its capacity to work mechanically.
Wrapping up
The arguments hinting at the fact that the AI cannot be a replacement for the SEO services are stronger evidently. In fact, each SEO agency in India propelling itself towards progress is taking steps to ensure how their services can be well integrated with the AI tools.
