State of App Store Optimisation in the Market Today : All that You Need to Know

State of App Store Optimisation in the Market Today : All that You Need to Know

• 22 August, 2024
• Webicorp
• App Store Optimization Services

You want to go for online purchase of necessary or leisurely items. An application will assist you in the entire process. You want to eat at a restaurant. An application will provide you with all the best rated eating joints within a particular area. You wish to watch a movie. An application will provide you the information about the films being broadcasted at the respective theatres.

Today everything is at our behest just by a touch on the screen, and the mobile applications have made it possible. You will get an application for almost everything that you wish to look for or do in the digital world.

These days even the governments are also taking the help of the applications in order to make the services, facilities and the various formalities more accessible to the common people. No wonder why App Store optimization services in India is at its rise.

What is App Store Optimisation?

We have digital marketing service for the promotion of the goods and services of business organisations, so that they can be made known to the clients. App Store optimization is the digital marketing service which is specifically meant for mobile applications.

App Store optimization services involve efforts that would rank the applications higher in the search results in Google App Store or in the iPhone App Store. Basically, it is an effort to make the applications more visible, and present to the clients as more dependable and credible among various others.

What happens is that people are more likely to download an application for a particular purpose based on their ranking in the Android or Apple App stores. This is particularly applicable for those applications which tend to serve a similar purpose. For instance, there are plenty of applications for language learning, or the digital dictionaries. So which one would be the best? App Store optimization services shall determine that by means of ranking them higher in the search results.

Why Should an Organisation Avail of App Store Optimisation Services in India?

• After China, India is the second nation in the world with the most mobile application downloads. An average Indian spends around 4 hours over the Internet, which demonstrates the reason behind App Store optimization services in India being so high in demand.
• In the world there are around 5 million mobile applications in total. And, over 30 thousand applications have been developed by Indian app developers. The numbers are increasing because of consistent satisfactory performance.
• App Store optimization services in India had brought about 3.3 billion dollars of revenue to the Indian market economy in the year 2023. The revenue count is likely to increase by manifold times in 2024.

Conclusion

Basically, App Store optimization in India is a huge market with plenty of users, and plenty of skilled service providers in the field. Naturally such services are of top notch quality, which are quite dependable guaranteeing optimum return on investment.