Did you know that more than 50% of Google searches now end without a single on any of the results provided? You might find this very strange but it has become more prevalent with zero-click searches. This is a rapidly growing trend that keeps changing the way we interact with different search engines. But how can this bring any impact on your website and how can a digital marketing provider can help you with the same?
Delve into the entire blog to gain proper knowledge on zero-click searches and how do they impact the SEO:
Zero-Click Searches is a feature of Google that provides an immediate answer about the search results pages, without users requiring to visit any website. For example, when you search for the weather report of your city, the forecast will directly show the results. You wont have to click on any links. Though this is a convenient option for users, it can be quite challenging for businesses and brands who rely on clicks to drive organic traffic on their website.
Google has a plethora of unique features, one of such features being the “position zero” feature which makes the answers appear directly on the search results page, providing users with convenience.
The objective of Google is quite simple, it wants to make information accessible for users, so they don’t have to read thoroughly through relevant websites to find an answer.
Here are some common examples of zero-click topics, that people often end up searching for:
These kinds of searches only provide answers to questions on search result pages, however, they also reduce website organic click rates. But don’t despair – there is an opportunity to change the structure and the way you target to turn this situation to your benefit.
They’re zero-click searches, and they’re not going anywhere. It doesn’t mean it’s a road, though; with better content and a new-age partnership such as with a digital marketing provider like Webicorp, one can always stay above water.
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