What Do Hashtags Do in Social Media Marketing?

What Do Hashtags Do in Social Media Marketing?

• 11 July, 2024
• Webicorp
• Social Media Agency

Let’s say you want to make a group of people with common interests.

You call it a community.

Let’s say you want to address this community in social media for a purpose (promoting a product perhaps…).

You will use hashtags.

What Are Hashtags?

Hashtags are simply words with a hashtag we use on social media platforms to group conversations on a common topic. For example, you can use #TeaLovers to address people who like drinking tea, work with it or are just enthusiasts regarding it and start a conversation.

It’s fun!

Long back, Hashtags were used and hyperlinked on Twitter (now known as X).

Now, they are used as one of the most effective tools in social media marketing.

The top social media marketing companies will ask you to use hashtags in a moderate way though. They will prevent you from repetitive and excessive use of hashtags as they might appear as spam.

How Do Hashtags Look Like?

You have already known an example of a hashtag in the previous post. A hashtag comes with the symbol hash or ‘#’ which is found on the keyboard.

• You cannot use space, punctuation or other symbols apart from # in a hashtag.
• Hashtags show up in public profiles with followers.
• You have to use hashtags that are relevant (they are a bit similar to keywords)
• Avoid using too many hashtags.

What Do Hashtags Do?

As mentioned earlier, you are using hashtags to address a particular group of people in a conversation on a common topic. But why do we need to start a conversation?

Well, if the common topic is of interest (such as your stories, ideas or a product from your brand), then using hashtags is going to CREATE ENGAGEMENT.

It sparks the conversation and brings it to an effective form of communication through common interests. The top social media marketing companies look upon hashtags as tools. The points below show how the companies define the application of these tools:

• Hashtags help you be visible in a conversation, which creates the right sort of engagement with your audience.
• If users follow hashtags, then they naturally get to follow your brand. These people drawing to your ad for a hashtag are actually your target audience.
• Hashtags can help you make current trends fun and interesting.
• You can add context to your social media posts by using hashtags smartly. Just reduce the character count of the caption text and use a relevant hashtag. Simple!

To Conclude

Did you find hashtags interesting?

Well, you need to use them when it is about social media marketing. Learning more about hashtags can help you gain a competitive advantage.

Here is where top social media marketing companies such as us can lend you a helping hand. By using our professional experience and creative insights, we are going to make hashtags work in your favour so that you gain boosted visibility and quality engagement.

You can test us by working with us.