Every 3 seconds, a business website is going live in India.
Small businesses in India might wonder if they are supposed to be inspired (or worried) by this information.
Well, the ultimate reality of the business world is you need a business website.
And you might have to contact a web development company in India for that.
Doing business is tricky these days. It’s because you have got a competition that sometimes works as a nightmare to rob you of your visibility and popularity.
Speaking of small business websites, we have got news. According to surveys, 62% of small businesses have their websites made.
Is it good news?
It means you have got 38% of websites in India that do not have a website.
But there’s more to know.
65% of small businesses have gained 50% of their revenue from online sales. With the rise of e-commerce platforms, this rate is growing every, single day.
Do you have reasons not to delay making a website for your small business? YES!
But if you are not convinced by the statistics, then here are a few reasons you should have your website made and that too by a professional web development company in India:
Having a website cultivates the authenticity factor for a business.
A website can help you present your business in a more organised way.
People can find you on the Internet
A website helps people from around the globe find out about your business.
And you can generate leads and convert them to sales.
If you speak with an expert web developer in Kolkata, then you will find out important features for your small business website quite naturally.
However, you might want to find a few of them here:
State this information as simply as you can. Consider your website the platform not only to define these matters but also to state these points as clearly as you can.
Don’t take it to be too creative. Rather, make it informative and specifically targeted to customer needs.
Easier and Smooth Navigation
Remember that more than 60% of website traffic is coming from a device that’s either a Smartphone or a tablet (a mobile device).
Imagine the number of visitors you miss if you haven’t optimised your website for mobile.
Make the navigation smooth. Don’t put too much information while people use their thumbs to scroll the page. Also, make the design more responsive.
Your ‘About Us’ page makes a huge impact on the authenticity your business wants to make.
In that regard, you should be open and honest about the kind of business you offer. You may go on telling the story of your business (sort of like an origin story). Add your photographs (the business owners), which makes the website more authentic to the visitors.
A website is welcome to have content such as photographs, videos and text. However, this information your audience is looking at needs to solve their problems by addressing those issues.
This is why your website should have content that’s relatable to your customers’ lives. They should feel deeply connected with the information you share on your website. That will lead them to make decisions.
If you have read this post this far, then chances are you will look for a web development company in Kolkata.
We can help you to make your website exactly as you want it but keep strong relevance to the small business website regulations.
What are you waiting for then? Get in touch with us now to make your small business its website.
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