Do you know what people think on social media these days?
Because of too much digital interference, the concept of digital detox emerged.
The thing is people are paying more attention to it. Many of them don’t want to be glued to social media all the time. They seek information that’s brief and crisp…but effective.
Oversharing isn’t giving them that.
To stand out in the competition!
That’s just one of the many reasons why you might overshare your social media marketing posts. Other reasons might be:
Although your reasons sound valid for oversharing, you might not get the results exactly as you pictured them.
What’s worse is you may lose the reputation of your brand.
If you are working with a professional digital marketing service provider in India, then you’ll surely be given better strategies than oversharing.
In case you are not sure why this practice isn’t healthy for social media optimization (SMO), ask your marketers to explain it to you.
They might say something similar to the points mentioned below:
Why does the teaser trailer of a movie work better than its theatrical or official trailer? It’s because it shows less and creates expectations in the minds of the audience. It kind of ‘teases’ their imagination.
You need to do the same with your social media content. If you have to say something to your audience, then don’t say everything up front. Instead, let them ask you about your posts. This factor encourages communication.
As mentioned earlier, everyone won’t like to stick around social media after office hours. The wise ones might not check their social media platforms for a week or more.
Did you know that 15-second videos are considered optimal than a 30-second video? Although both videos are great at doing their jobs, a 15-second video is short enough to hold customer attention yet long enough for the information you want to put into it (smartly).
Therefore, lengthy, descriptive, and boring posts generally discourage today’s social media users. They are already stressed with the digital reality.
The solution? Take the assistance of a digital marketing service provider in India to make brief but engaging posts to showcase your brand in a snap.
Let’s suppose you designed a game and you are marketing it on social media.
Way 1: You made a number of posts for marketing your game on social media with information such as infographics, screenshots, videos of the gameplay, etc. You then shared these posts rapidly.
Way 2: You linked the beta version of the game to help your customers try it out. You honestly asked for their opinions and suggestions too.
In the second way, your customers can interact better with your product, which, in this case, is the game. However, they can also see how you are frank with your expectations. You shared less. But your customers are now engaged.
Oversharing may ruin your social media optimization. But if you work with a team of digital marketers, then you won’t need to worry about that.
We are a reputed digital marketing service provider in India working in the industry for a long time.
Our expertise revolves around offering full-fledged digital marketing services, which are constantly shaped by working with businesses from different sectors.
Let us know if we can help you out.
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